A brand is more than just a mission statement. It's our viewpoint beyond making money.
Human interactions are a two-way street. We're only responsible for our side, but we should always consider the other, placing ourselves in a position that fosters understanding.
However, efforts to empathize should never come at the expense of our identities. We're flexible, not pushovers.
Great relationships establish and maintain trust. When honesty takes a back seat that trust is eroded little by little. In an industry where users are already skeptical, transparency is key to building trust. Even when it's risky or painful, honesty really is the best policy.
A high standard of excellence keeps our individual work engaging, but cooperation and collaboration is what drives our success. The two are symbiotic.
Accountability to ourselves and one another fosters productivity and bolsters our spirits.